Mascara

All a-flutter

Mascara is a make-up bag staple, but with so many on offer, how can you steer customers towards their perfect match? Caroline Brien has the low-down

Clever brushes and hi-tech formulas mean there has never been a more exciting time to shop for “the one” when it comes to a lash-perfecting mascara. The flip side of this, however, is that such vast choice makes mascara shopping a daunting experience, with research revealing that British women still find mascara language confusing when it comes to claims and results.

Mascara magic

If eyes speak a thousand words, mascara makes an unforgettable statement.

What’s in a wand?

We all want the beauty fairy to wave her magic wand and give us luscious lashes that command attention. But when it comes to mascara wands, there are so many varieties to choose from, each providing different effects. So how can you help customers to pick the best one for their needs?