Hands

The cream of the crop

A profile of the winter skincare category

Hands up!

Treating their hands and nails should be as high on your customers’ beauty lists as their skincare regimes, reveals Laura Pollard

Hands are often cited as being one of the biggest giveaway signs of ageing. The skin is twice as fine on our hands as it is on our faces, plus hands get the most exposure to the sun and other daily elements. Wrinkles, dryness, age spots and sagging skin are common complaints. So while most women use an anti-ageing face cream, it’s important that they treat their hands with the same care.